LinkedIn · Hamilton
+255%
more impressions
1.9K impressions
JAM case study · Stratus Clean
Greater visibility.
Stronger local presence.
JAM supports Stratus Clean with thoughtful visuals, clear messaging, and consistent publishing across four franchise markets and 14 connected business accounts.
Four franchise markets · 14 connected business accounts
STRATUS
CLEANShared brand
CLEANShared brand
HamiltonLocal voice
Tri-CityLocal voice
EdmontonLocal voice
CalgaryLocal voice
One recognizable brand→Useful content for real buyers→The right local contact
March–May 2026 · Selected account results
Results that
show progress.
Growth in visibility, audience response, and page activity across several franchise markets.
LinkedIn · Hamilton
+267%
more page clicks
44 page clicks
Facebook · Calgary
+391%
more reactions
54 reactions
Instagram · Edmonton
+457%
more interactions
39 interactions
Changes compared with the previous period shown in the report. Graphics use a relative scale: previous period = 100.
How we measured the results ↓LinkedIn · Calgary
Building a presence
from the start.
Calgary’s new LinkedIn company page showed early progress during the reporting period—a foundation for continued audience growth and a more established brand presence.
New company pageMAR–MAY 2026
1.2Kimpressions
185likes
26page clicks
10new followers
The local question
A recognizable brand.
Local relevance.
Commercial cleaning buyers have different priorities. An office manager may care about first impressions. A medical facility may focus on patient confidence. A school may need clean, welcoming learning spaces.
JAM develops content around those concerns. Each piece has a clear subject, a relevant visual, and a practical message that helps explain why the service matters.
Shared brand ideas support consistency across markets. Local people, projects, and community stories give each location its own voice.
Selected JAM creative
Different buyers.
Different concerns.
These JAM-produced examples start with distinct buyer concerns. The visuals make an idea clear; the captions develop the practical reason to care.
These are JAM-produced creative examples, not photographs of actual Stratus client locations. General buyer ideas can work across markets; team, project, and community stories should be specific to the location.
The JAM approach
More than
a posting schedule.
Creative production connected to a clear communication plan—with performance review guiding future topics and creative choices.
Plan for the buyer
Choose topics that matter to the people each location wants to reach.
Create with purpose
Develop visuals and captions that make a useful message clear.
Connect locally
Adapt content for each platform and include a practical next step.
Review and improve
Use performance results to guide future topics and creative choices.
Across locations
A repeatable approach.
A stronger local voice.
The Stratus Clean program shows how a multi-location brand can maintain consistent messaging while speaking to different local audiences.
The selected results show progress across LinkedIn, Facebook, and Instagram—not just activity on a single page.
This gives franchise teams a steady flow of content to support their local presence between their own updates.
The next engagement path
A reason to engage
before a quote.
JAM developed the Cleaning Coverage Score to give buyers who are not ready for a quote a useful first step.
Strengthening the offer
The next phase focuses on strengthening the offer. A free assessment alone may not give a buyer enough reason to act, especially when they are not ready to speak with a cleaning company. A useful first step should explain what they will learn and how it can help them make a better decision.
The Cleaning Coverage Score, presented as a Cleaning Plan Review on Commercial Cleaning Network, asks seven questions and is designed to return a score and practical priorities by email. A visitor can then choose whether to contact a local cleaning team.
The Score is still being prepared for its first test. JAM has not reported participation, inquiries, or sales from it. We will measure what buyers do when the test begins.
Explore the Cleaning Plan Review01Seven questions
→02Score and priorities by email
→03Optional local contact
About these results
Figures come from the supplied March 1–May 31, 2026 report. Percentage changes reflect the comparisons shown by the reporting tool and are rounded. Results are selected account-level measures; they do not isolate JAM’s contribution or represent confirmed leads or sales. Calgary’s new LinkedIn page started from a small base.
Comparison graphics show indexed values, with the previous period set to 100. They show relative growth, not audience totals or a trend over time. Different platform measures are not added together.
For multi-location brands
Give every location
a stronger voice.
Bring your brand’s message together while keeping each local market relevant. JAM combines content planning, creative production, platform-specific messaging, and performance review to support your business across locations.
Contact JAM Talk with JAM · 1-289-277-5333